Webita Social

Webita SOCIAL

Social media, creative direction and strategic copywriting for brands

I build and coordinate social content, visual assets, persuasive copy, articles and campaign materials so every channel contributes to the same narrative: authority, trust, leads and sales support.

Request a free consultation for your social strategy

*Every project is shaped around goals, channels, workload and brand complexity.

About me

Giorgio Sanna

I am Giorgio Sanna, a digital strategist, copywriter and SEO consultant. For years I have worked on content, brand narrative, organic visibility and marketing automation. I also worked as a copywriter for online magazines such as Cellular Magazine and I still build editorial content, strategic articles, case studies and commercial materials for my own projects and client work.

Visit my LinkedIn profile

Certifications

Machine Learning and AI with Python

HarvardX (edX)

Salesforce AI Associate

Salesforce

Technical SEO

LinkedIn

* Campi obbligatori

Social, creative and content services aligned with conversion

Social & Narrative

Editorial plans for LinkedIn, Facebook, Instagram and multi-channel publishing
A coherent narrative between brand awareness, thought leadership and lead generation
Social content built to support AI visibility, branded SEO and reputation

Creative & Paid Assets

Creative briefs and assets for LinkedIn and Google campaigns
Visual direction aligned with templates, tone of voice and brand identity
Fast execution inside Figma templates and AI-assisted workflows

Copywriting & Case Studies

Persuasive social copy with stronger calls to action
Case studies and long-form content that support enterprise sales
SEO content that reinforces expertise, demand and credibility

What I directly own in social and content execution

This page highlights the areas I personally handle when a brand needs strong coordination between content, visual assets, paid media, SEO and sales enablement.

Creating LinkedIn and social content that builds real narrative influence and thought leadership
Bringing together content ecosystem, social, paid, case studies and SEO content into one direction
Briefing and producing paid creative assets from templates and clear campaign goals
Producing case studies, long-form content and sales-supporting materials
Guiding SEO content output so it stays aligned with the broader marketing strategy
Translating brand vision into visual direction, templates and consistent execution

This is especially useful when a brand does not want isolated channels, but one editorial and creative system that keeps moving the same story forward.

Case studies across social creative, landing pages and real content

eXp Italy - social creative and recruiting narrative

eXp Italy - social creative and recruiting narrative

Type: real social post / graphic design
Focus: visual content built for brand awareness, project positioning and stronger communication.
Result: clear creative direction, strong visual impact and copy that supports brand recall and social consistency.
Open reference
Biococco - social creative and product storytelling

Biococco - social creative and product storytelling

Type: real social post / content design
Focus: combine visual creativity, persuasive copy and brand tone to elevate the product story.
Result: recognizable social content, stronger memorability and better alignment with the brand identity.
Open reference
eXp Italy - landing page and conversion path

eXp Italy - landing page and conversion path

Type: landing page / website narrative support
Focus: connect social and content work with a landing page that explains the offer and supports conversion.
Result: continuity between message, creative assets, copy and destination page instead of disconnected channels.
Open reference

Editorial and persuasive copywriting with a strategic approach

My work does not stop at social visuals. I also handle copywriting with strong attention to tone, clarity and persuasion. I have spent years writing for online publications and I still do it across my editorial projects, client content and automation-driven publishing workflows such as News Italia.

Editorial articles and long-form content written with clarity, care and persuasive structure
Support for SEO content, commercial materials, case studies and brand narrative
Practical use of editorial workflows and automation, including News Italia

If you want a social strategy that connects creative work, copywriting, SEO, GEO, articles, case studies and campaigns into one coherent narrative, we can build it together.

Discuss the project

FAQ about social media, creative work and copywriting

Do you only manage social media or also articles, case studies and landing pages?

I can handle both social execution and the broader copywriting layer: articles, case studies, landing pages, SEO content and sales materials.

Can you align social, paid media, SEO and blog content under one strategy?

Yes. One of the main goals is to align different channels under one coherent narrative instead of isolated initiatives.

Do you work on LinkedIn and thought leadership content too?

Yes. I create LinkedIn and social content with educational, authoritative or commercial angles depending on brand positioning.

Do you also create creative assets for paid campaigns?

Yes. I can prepare creative briefs and assets for LinkedIn and Google campaigns using templates, messaging structure and visual consistency.

Latest articles and insights

A selection of recent Webita blog articles that reflects how I approach content depth, structure and editorial quality.

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