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Webita SOCIAL
Social media, creative direction and strategic copywriting for brands
I build and coordinate social content, visual assets, persuasive copy, articles and campaign materials so every channel contributes to the same narrative: authority, trust, leads and sales support.
Request a free consultation for your social strategy*Every project is shaped around goals, channels, workload and brand complexity.
About me
Giorgio Sanna
I am Giorgio Sanna, a digital strategist, copywriter and SEO consultant. For years I have worked on content, brand narrative, organic visibility and marketing automation. I also worked as a copywriter for online magazines such as Cellular Magazine and I still build editorial content, strategic articles, case studies and commercial materials for my own projects and client work.
Visit my LinkedIn profileCertifications
Machine Learning and AI with Python
HarvardX (edX)
Salesforce AI Associate
Salesforce
Technical SEO
Social, creative and content services aligned with conversion
Social & Narrative
Editorial plans for LinkedIn, Facebook, Instagram and multi-channel publishing
A coherent narrative between brand awareness, thought leadership and lead generation
Social content built to support AI visibility, branded SEO and reputation
Creative & Paid Assets
Creative briefs and assets for LinkedIn and Google campaigns
Visual direction aligned with templates, tone of voice and brand identity
Fast execution inside Figma templates and AI-assisted workflows
Copywriting & Case Studies
Persuasive social copy with stronger calls to action
Case studies and long-form content that support enterprise sales
SEO content that reinforces expertise, demand and credibility
What I directly own in social and content execution
This page highlights the areas I personally handle when a brand needs strong coordination between content, visual assets, paid media, SEO and sales enablement.
Creating LinkedIn and social content that builds real narrative influence and thought leadership
Bringing together content ecosystem, social, paid, case studies and SEO content into one direction
Briefing and producing paid creative assets from templates and clear campaign goals
Producing case studies, long-form content and sales-supporting materials
Guiding SEO content output so it stays aligned with the broader marketing strategy
Translating brand vision into visual direction, templates and consistent execution
This is especially useful when a brand does not want isolated channels, but one editorial and creative system that keeps moving the same story forward.
Case studies across social creative, landing pages and real content
eXp Italy - social creative and recruiting narrative
Type: real social post / graphic design
Focus: visual content built for brand awareness, project positioning and stronger communication.
Result: clear creative direction, strong visual impact and copy that supports brand recall and social consistency.
Biococco - social creative and product storytelling
Type: real social post / content design
Focus: combine visual creativity, persuasive copy and brand tone to elevate the product story.
Result: recognizable social content, stronger memorability and better alignment with the brand identity.
eXp Italy - landing page and conversion path
Type: landing page / website narrative support
Focus: connect social and content work with a landing page that explains the offer and supports conversion.
Result: continuity between message, creative assets, copy and destination page instead of disconnected channels.
Editorial and persuasive copywriting with a strategic approach
My work does not stop at social visuals. I also handle copywriting with strong attention to tone, clarity and persuasion. I have spent years writing for online publications and I still do it across my editorial projects, client content and automation-driven publishing workflows such as News Italia.
Editorial articles and long-form content written with clarity, care and persuasive structure
Support for SEO content, commercial materials, case studies and brand narrative
Practical use of editorial workflows and automation, including News Italia
If you want a social strategy that connects creative work, copywriting, SEO, GEO, articles, case studies and campaigns into one coherent narrative, we can build it together.
Discuss the projectFAQ about social media, creative work and copywriting
Do you only manage social media or also articles, case studies and landing pages?
I can handle both social execution and the broader copywriting layer: articles, case studies, landing pages, SEO content and sales materials.
Can you align social, paid media, SEO and blog content under one strategy?
Yes. One of the main goals is to align different channels under one coherent narrative instead of isolated initiatives.
Do you work on LinkedIn and thought leadership content too?
Yes. I create LinkedIn and social content with educational, authoritative or commercial angles depending on brand positioning.
Do you also create creative assets for paid campaigns?
Yes. I can prepare creative briefs and assets for LinkedIn and Google campaigns using templates, messaging structure and visual consistency.
Latest articles and insights
A selection of recent Webita blog articles that reflects how I approach content depth, structure and editorial quality.
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A method to measure the presence of a brand in AI responses: prompts, mentions, quotes, sources, competitors, trends and data limits.
Read articleUseful paths between social media, content and visibility
These links connect social media work with SEO content, AI and the commercial contact path.
SEO and content to strengthen the brand
Connect social media work with SEO content, positioning and qualified demand.
Webita blog on copywriting, AI and visibility
Read articles and content that reinforce authority and narrative.
AI for workflows and content production
Use AI tools to speed up research, drafting, adaptations and workflows.
Webita Wiki AI for internal archives and sources
See how a local AI knowledge base supports research, sources and content without moving files online.
Request a tailored social strategy
Define channels, narrative, cadence, workflows and goals together.