Automation
CRM automation and lead management
A practical guide to design CRM automation: acquisition, deduplication, scoring, assignment, follow-up, pipeline and data quality control.
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An editorial directory built to collect useful long-form resources around strategy, execution and lead generation.
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SEO
SEO for B2B companies: demand and lead strategy
A method of using SEO in B2B markets: mapping decision-makers and intent, building useful content in the purchasing process and measuring leads and opportunities.
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